Gucci is designing phygital goods for Bored Ape's metaverse world

The latest step in Gucci’s metaverse storytelling is an ongoing partnership with Bored Ape Yacht Club parent company Yuga Labs, including a limited-edition digital pendant with a physical counterpart.

Phygital marketing in the metaverse—how brands are merging digital and real-life experiences

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Phygital NFTs-Amalgamation of physical and digital world

Metafo

discord Sandra's Closet

How Asian Fashion Designers are Capitalising on NFT and Metaverse Trends - and Why - BurdaLuxury

Gucci and Yuga Labs Are Bringing High Fashion to the Otherside

Gucci Collaborates with Bored Ape Yacht Club Company Yuga Labs –

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Gucci goes deeper into the metaverse for next NFT project