Streaming claims largest piece of TV viewing pie in July

Streaming Now Surpasses Broadcast-TV Usage, New Nielsen Graphic Shows – TVLine

Day Shift' Wins Subdued Week On Nielsen Chart As Streaming Again Accounts For Biggest Share Of Viewing In August – Deadline

A Quick Crash Course on OTT Advertising for Pharmaceuticals and Healthcare - GOBFW

One Clear Casualty of the Streaming Wars: Profit, by Doug Shapiro

Streaming Overtakes Broadcast in TV Usage, Nielsen Says – The Hollywood Reporter

The Roku Channel captures enough TV time to land on Nielsen's The Gauge

Netflix Case Study: Unveiling Data-Driven Strategies for Streaming

Traditional TV adds viewers in August as back-to-school dents streaming

The streaming wars: Can Netflix come out on top? Verdict

Streaming viewership overtakes cable TV for the first time