What's In A Name?: Media for reclaiming the term 'lolita' for the EGL – R.R. Memorandum

We have all been through it. That moment during a meetup when a stranger in mainstream clothing approaches the group, a look of bemused astonishment on their face. They ask us about what we are all wearing, why we are wearing it…and what it is called? The first two questions are more easily answered than the last, for the final one is loaded. We always feel the need to explain that ‘lolita’, the fashion, has no relation to Lolita, the book. Be immediately on the defensive. Or try to skirt about it for fear of judgement.

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R.R. Memorandum - Heirloom Rose JSK by Indie Brand

R.R. Memorandum, nostalgic lolita fashion and accessories – R.R.

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Decoding the Lolita Aesthetic – VOLTA