How Hello Kitty Harnessed The Power Of Cute To Build A Multi

The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.

How Hello Kitty Went From Cute to $7 Billion Phenomenon

How Hello Kitty Harnessed The Power Of Cute To Build A Multi-billion Dollar Brand

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Shop the Hello Kitty & Friends 5-Pack Plush Figure Collection at Ubuy India. Includes 5 soft dolls, featuring Hello Kitty. Perfect for Hello Kitty

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