What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

The Ad Watchers (Season 3: Ep 3): It's Not Puffery. Do You Have the Evidence To Be #1?

Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context

Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth

Standard & Poor's Admits Its Claims Of Objectivity, Integrity Are Mere ' Puffery

PDF) A PUFFERY ADVERTISEMENT STUDY IN INDIA AND ITS IMPACT ON AUDIENCES

PDF) When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition

What Is Puffery & How It Affects Your Brand Reputation

Reputation: How does brand popularity impact market share?

PDF) Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge

Harvard Law expert explains the Burger King false advertising lawsuit - Harvard Law School

Puffery in Advertising, Overview & Examples - Video & Lesson Transcript

Puffery in Advertising, Overview & Examples - Video & Lesson Transcript