The Ad Industry Reacts to Elon Musk's Rebrand of Twitter to X

Little Black Book, LBB’s Addison Capper speaks to social media and branding experts from DDB, Crispin Porter + Bogusky, TBWA\Chiat\Day, VMLY&R Commerce, M&C Saatchi Group, GALE, We Are Social, and Wunderman Thompson

Twitter becomes X: the stakes and symbolism of Elon Musk's new logo

Can Elon Musk really use that X logo for Twitter? - The Verge

Elon Musk Is Rebranding Twitter as X. Let Us X-plain. - The Ringer

Why is Twitter being rebranded as 'X'? Elon Musk's biographer reveals the story that began in 1999 - BusinessToday

Musk to Rebrand Twitter, X Logo Coming

An Appalling Instinct For Branding': Designers React To Twitter's 'X' Rebrand

Analyzing Elon Musk's Rebranding of Twitter to X: A Bold Move or a Risky Gamble?

From Twitter to X: Elon Musk Begins Erasing an Iconic Internet Brand - The New York Times

Twitter's rebrand to X is more than the end of an era — it's yet another headache for marketers - Digiday

Elon Musk rebrands Twitter as X, Business